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Establish a localization function that grows your international business 

Create the experience that is right for your users worldwide

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Step 1. Build a localization system anchored in business strategy

Drive and manage a highly-strategical cross-functional alignment on international efforts in the organization supported by a centralized and sistematized localization approach and an automatized continuous process.

Step 2. Build a localization program

Understand the sources of content, the business strategy and goals to establish the right solutions to have it localized based on use case, business value and user journey stage in the right time, with the right cost, with the right quality.

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Step 3. Focus on the output

Learn about user behaviour and needs in different cultures and encourage systemization of the pieces of content that can be adapted with regional details in the light of this behaviour to allow repositioning of the value proposition in order to meet demand and drive in-country adoption successfuly.

Step 4. Measure your user delightfulness and re-impact the experience

Discover how to engage in a continuously measurement and adjustment of the multi-channel and multilingual experience being created for your customers and let the learning flow back into the system.

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Built with you in mind

My solutions support your enterprise to focus on successful international product development with simplifying and templatizable solutions adjusted to your use-case.

Give global users the kind of digital experience that will make them want to use it over and over again.

No complication, systematization

Localization is a complex cross-functional exercise and the business has a lot to gain from the dynamics this complexity provides. Still, complexity needs to be manageable, sustainable, and bought-in to and this is what I bring to the table. Basically, I provide a beautiful simplifying solution for the complexity of localization. 

Centralization without gatekeepers

Complexity becomes more manageable when centralized. What I provide is a self-catering system that reaps from  centralization as a way to manage complexity and deliver results but does not block teams in their autonomy.

Adaptability or global-readiness 

Know your international user´s demands and satisfaction with the experience and performane you are providing accross channels and be able to change what is not working in a quick consistent way. 

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If you want to know more about what I can do for your localization function, let´s have a chat.